"A family residing in North London is looking for an extraordinary and skilled educator to assist their most junior child on his initial journey to turning into an British gentleman."
Looking at this advertisement, you might naturally miss the term "initial stages" as just a turn of phrase.
However, it could be the most important element of this distinctive job advert, as it aims to hire a teacher for a one-year-old.
Hundreds of submissions have already been received since the unidentified family advertised their request for the £180,000 per year tutor, who must be "an exceptional individual".
In recent few weeks, the listing has attracted attention in the news, with numerous questioning why?
Forward-Thinking Method
A tutoring expert, head and founder of Tutors International, which is helping the family in their search, said that notwithstanding first scepticism, he found the plan "visionary", and "progressive".
When he consulted the family, he said they appreciated the atypical nature of their requirement, and how early in age their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural conditioning had by then taken hold".
What precisely does the family indicate by "cultural bias"?
It's "everything", Adam responded. "The way you eat, the manner you speak".
He explained the older sibling had picked up "extremely delicate, unspoken signals" from the family, and had taken on their cultural habits. The family informed him they did not want history to recur with their infant.
The plan: To engage a English tutor, who needs to speak with standard English accent, to influence the baby from the very start.
Subtle Influence
"A great deal of the education at the start here is somewhat osmotic," said the CEO.
It's through this natural absorption that the family are expecting the child will acquire the English characteristics they aim to instil.
Adam said the tutor needed to be somebody who went to "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The educator just has to be the suitable individual, they'll be carrying out things they aren't even aware they're doing, effortlessly," he commented.
Money No Object
The family told him the successful candidate should preferably also have understanding of or passion in equestrian activities, winter sports, artistic pursuits and musical activities so as to shape the child in a broad spectrum of hobbies.
Furthermore though, he said the family desired the tutor to enrol the child on a variety of lessons so the child would be "horseback riding and starting an musical instrument by the time they are approximately three years old".
In the family's view, assisting their son become a "English gentleman" will lead to accomplishment and open doors.
"Considering the advantages and disadvantages of that, because it's undoubtedly a status symbol," he adds.
But, despite all this guidance in "Britishness", might the child pick up alleged cultural influence from the globally influenced family he is raised by regardless?
"Absolutely", replied Adam. "They realize this could fail, but they've just taken the view of, 'we should try and let's go as quickly as we can', because the cost of it is not relevant," he said.
Impractical
A number of in the tutoring industry who express these concerns.
Another CEO, CEO and founder of a tutoring service, who provides personal educators, stated that "the journey of embracing two identities, or actually, forming one's identity, is something that must be experienced personally, not manufactured."
The expert noted that he had emigrated from Asia to the UK at the period of childhood, and had been raised understanding and living dual heritages. He went on to be educated at a prestigious UK institution.
"The concept that a single person can serve as a living vessel of English culture, someone who can in some way transplant the attributes of a British gentleman to a infant child, appears naive and impractical," he stated.
"In my experience, engaging a quintessentially British tutor from infancy will will not automatically achieve the goal they hope for.
"I never had that kind of mentor, and nevertheless I have been fortunate enough to experience several of the opportunities they desire for their son."
He continued: "The truth is, personal identity cannot be forced from the outside influences; it must be selected, and it must come from within."
Acquiring Englishness
Naturally, Britishness is something the expert believes can be educated – and marketed.
"I believe the reality that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
